I write this today, not as a blogger, influencer, or content creator who has worked with select companies in the past to promote their products or services. I write this today as a person who has spent years in public relations, managing influencer campaigns and working my butt off to bring on the best bloggers, Instagram creators, and what-have-you, so that companies and brands were connected with the right people.
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One of the most fulfilling things I’ve done with my social media presence over the years is find my own personal aesthetic. Instagram is one of my favourite platforms to share photos from my life, styled shots (there’s probably always coffee), and delicious food photographs.
Who else is an absolute Instagram fiend? Raise your hand! Now, who here has always wished that they could post to Instagram from their computer?
The tale is as old as time – you have this beautiful shot you took on your Canon camera while on vacation. When you got home, you uploaded it to your computer, made a few edits, and knew it was ready for your Instagram followers to see. But then, when you save the photo, e-mail it to your phone, and finally get it uploaded to Instagram, you notice some of the quality is gone. It really isn’t the same photo you’d seen on your computer.
When you’re just starting out as a blogger, the temptation to start monetizing your blog is so strong. You may look at it as “easy money” or maybe you’re just eager to find a way to earn some extra income. Neither perspective is inherently wrong, but I’m here to tell you that blogging because of your desire to make money will almost never work. If your primary goal is to earn while you blog, especially when you’re just beginning, then your goals are entirely skewed and you’ll spend more time judging your success based on how many dollars a post made you, rather than the interaction you received from new readers or how well the post came together.